We are often embarrassed about asking for help. It's
an act that can make us feel vulnerable. Simply asking someone for directions reveals that we are lost and seeking help can feel like we are somehow being weak.
The irony is that most of us love to help others, while many of us have a hard time asking others for help ourselves.
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What do the numbers say?
India has one of the highest prevalence of mental illnesses globally.
According to WHO, roughly
56 million Indians suffer from depression,
and 38 million suffer from some anxiety disorder.
The National Mental Health Survey (NMHS), 2015-16 found that nearly
of those suffering from mental disorders did
not receive treatment
for over a year.
What if we had more freedom to ask for the support we wanted from other people? What if we could make requests in a confident, humble and empowering way? What if we remembered that we are worthy of other people's help and remind ourselves that it's not only OK, but essential for us to ask for and receive help?
This World Mental Health Day, we’re setting free the feelings, worries, and truths that we usually keep hidden. All to normalise the conversation around mental health with our local campaign - HELP. OK. PLEASE, with a global message.
Derived from the phrase commonly written on trucks in India, the campaign idea focuses on encouraging people to be open about the highs and lows they face in life and get the support they need (from friends and family or by starting therapy).